Why Am I So Excited About this Brand Selection Assignment?
Allow me to introduce myself
my name is Chaunta Sharp. I am a current student at Full Sail University in the Digital Marketing Bachelors program. As an online student from Milwaukee, WI it is important for me to showcase the skill that I am learning. It is most important because I have spent the past 20 years in the beauty industry. I have never actually liked doing hair though, I have just always been good at it. I found my passion in the marketing and public relations side of things. After the pandemic put me out of service for a while, I decided to focus on the passions that kept me in the beauty industry in the first place. Making such a drastic change is not an easy task, but I am truly enjoying the journey so far.
This month for my class, I am tasked with choosing a brand to focus on for my projects all month long.
Ultimately, I will be completing the process of strategizing, developing, and marketing content for a chosen brand. The brand I Chose is BikerFest Block Party. BikerFest Block Party is a non-profit organization that advocates for biker safety in Milwaukee, WI. The reason I chose this brand is that I learn best by doing things and making mistakes and BikerFest is an organization that I am working with. The company is founded by my best friend, so any help I can give to ensure her success would make me proud. I believe in the brand and its mission, and I want to help to optimize the brand's content reach. By using BikerFest for my project, not only will I have a great project piece for my portfolio, but people will be able to see my growth through the growth of the brand.
In conclusion, I’m hoping to gain solid skills for content creation in this class. I plan to end this class with a solid idea of what the process is like to develop and deliver a solid content strategy for a brand. This class is just what I need to get the ball rolling in my new career.
Follow my journey right here on My Blogs to see how it all turns out!
